Sarah K. Benning
Refreshing a growing embroidery brand with a vibrant, handmade identity.
Role
- Brand Designer
Tools
- Adobe Creative Suite
- Figma
- Miro
For Sarah K. Benning’s embroidery brand, our work started with conversation: getting to know the tone, feeling, and visual world she wanted to create. From there, I translated those ideas into a brand identity built around intentional color palettes and thoughtful typography. We explored how those elements could come to life across different applications, from social media graphics to business cards, creating a visual language that supports the story she’s telling through her work.
Impact
A brand identity that captures the warmth, craft, and intentionality behind Sarah's embroidery work.
A design system flexible enough to show up consistently across every surface, digital or physical.
A visual language Sarah could immediately put to work, from her vendor booth and website to social media and embroidery kit packaging.
